You have no choice except starting your globalization campaigns right now. Social media has reasons to be so popular these days. It’s fast and free. Just like your expectations to your business expansions.
How do the world’s largest companies running their global marketing? We have some insights to share with you.
Humans are informavores. We hunt for facts on the Internet. We assess a site quickly, looking for an “information scent”. We move on if there doesn’t seems to be any food around. This is Jakob Nielsen’s idea of information foraging.Read more
After decided to localize your mobile game, there will be another question: what languages should I localize into? Well, let’s analyze some factors to help you making the next decision.
The goal of an ideal localization is to create an enjoyable, non-confusing play experience for the end user by paying heed to their specific cultu...Read more
We have never stopped dreaming of rebuilding Babel to understand each other. Though here are translators all over the world, not everyone is able to learn so many languages in one life. And even we have English as the most commonly spoken language, the hope seems still remote. Development in technology has moved this dream closer to reality...Read more
There are significant opportunities for business expansion because of the acceleration of globalization and the growth of emerging economies. To compete on a global basis, an effective international expansion strategy must leverage the web, so as to connect the global markets and opportunities. A successfully localized website will make vis...Read more
More and more people are multilingual now but not everyone intend or able to be a professional freelance translator. Ask yourself a few questions: Do I enjoy the freelancer lifestyle? Do I like languages? Am I ready to dedicate myself on helping the world having better communication? Am I ready to cope with crazy deadlines? If your answer i...Read more
What is the secret of success?
How do you make right decisions?
How do you gain experience?
A.P.J. Abdul Kalam (former President of India)
More and more decisions can be made on data and facts let alone your language deci...Read more
A study by WinterGreen Research, titled ‘Language Translation Software: Market Shares, Strategies, and Forecasts, Worldwide, 2014 to 2020’ which closely analyzed the new market was just published.
The market share of machine translation is poised to go from US$4 billion in 2013 to US$10.6 billion by the end of 2020, according to t...Read more