Blogs

What is “think global, act local”? Think global, act local, commonly referred to as Global-Local or Glocal was originally used as a rallying cry for people to consider the health of the entire planet and take action in their communities. Today, it takes on a much broader context—from environmental, to public policy, to business—many have ev...

All the e-commerce titans have thrown themselves at the Great Wall, looking for a piece of the market: Numerous prominent American companies — including eBay, Expedia, Groupon and Yahoo! — have also struggled to replicate in China their success in other markets. Which brings us back to our opening question: why? After years of effort and milli...

A good translator should have exceptional skills in both the target languages and the source languages. The most effective way is to enlarge your vocabulary - focusing on the words you encounter in your translation projects. The specific ways are as follows: Build Your Own Dictionary Read in full the dictionary entries for each word. Use...

The world's most famous international literary prize has for the first time now, opened up to translations. The Booker Prize Foundation announced recently that the Man Booker International Prize will be awarded annually on the basis of a single book, translated into English and published in the UK from 2024 rather than every two years f...

It’s common to see gamers complaining how slow the game releasing in different regions, some even taking months. Even if game localization takes much less time than it used to, there are still cases of long delays between local releases. Speaking of the game translation, even an experienced translator won’t be able to handle much more than ...

Everyone that deals with other people in their business has the duty and responsibility to be ethical. Language translators are no exception. If you have never considered how ethical your own business is, Marta Stelmaszak has listed a range of elements of business ethics in her book The Business Guides for Translators. Ethics of finance ...

You have no choice except starting your globalization campaigns right now. Social media has reasons to be so popular these days. It’s fast and free. Just like your expectations to your business expansions. How do the world’s largest companies running their global marketing? We have some insights to share with you. 1.Know your audiences ...

Humans are informavores. We hunt for facts on the Internet. We assess a site quickly, looking for an “information scent”. We move on if there doesn’t seems to be any food around. This is Jakob Nielsen’s idea of information foraging. Well it means, for the website translator, they must pay attention to readability, too. There are six guid...

After decided to localize your mobile game, there will be another question: what languages should I localize into? Well, let’s analyze some factors to help you making the next decision. The goal of an ideal localization is to create an enjoyable, non-confusing play experience for the end user by paying heed to their specific cultural contex...

We have never stopped dreaming of rebuilding Babel to understand each other. Though here are translators all over the world, not everyone is able to learn so many languages in one life. And even we have English as the most commonly spoken language, the hope seems still remote. Development in technology has moved this dream closer to reality wi...