Spanish Customer Purchasing Trends – Know ‘em To Sell More!

The Spanish online customers are very intelligent. They know what they want and they know where they can get it. This is the reason why they love to shop internationally.

67% of Spanish consumers shop online.
57% of them prefer to shop from international websites.

Where Do They Shop?

Top Destinations:

The Spanish consumer prefers to shop from websites belonging to the following countries:

Germany – 17% Spanish Customers.
UK – 22% Spanish Customers.
China – 30% Spanish Customers.

What Do They Shop?

The Spanish men and women like to buy the following items when they are shopping from international websites:

Travel and Transport – 33%
Clothing, Apparel, Footwear and Accessories – 49%
Consumer Electronics – 39%

How Do They Find You?

59% of them shop from the websites they have shopped from before.
36% of them shop from the websites recommended by friends and family.
41% shop from the websites they know addresses of.

Cross-Border E-Commerce Revitalized

41% of the Spanish international customers shop via their smartphones.
12% of them paid for their purchases using their smartphones.

What Urges Them To Shop Online Internationally?

48% shop internationally because of free shipping.
51% shop internationally online because of safe payment methods.
39% shop internationally because they get customer support in their own language because of Online Business Translation Services.

What Turns Them Off?

39% of the Spanish consumers don’t shop online because of fraud and identity theft concerns.
40% of them are concerned about not getting good help when they need it.
41% have concerns about not getting the item at all.

Why Do They Abandon Shopping Carts?

26% of them abandon their shopping carts because of long delivery time.
33% abandon carts because of high postage and shipping charges.
24% abandon carts because of the website security.

Why Do They Return Your Products?

20% of Spanish international online shoppers return products.
8% of them returned the product because they didn’t want it anymore.
9% returned because the product was not as described.
4% always intended to return the product.

Freight Forwarding – A Major Issue

24% of the Spanish consumers use a forwarding address.
8% of them use a shipping company.
45% of them use a shipping company because it is cheaper.
24% do it because the website did not ship to their country.
27% wanted to combine multiple purchases from different companies.

Currency Conversion

78% of the Spanish consumers prefer to pay in their own currency.

Moreover, the Spanish consumers don’t shop from the international e-commerce websites that do not offer support in Spanish language. They may like your brand and the products you offer, but they will abandon their carts or simply leave the website if it is not in their language. Using Retail Translation Services can help you with your sales and make them your permanent client. Globalize your Ecommerce Business and see the results.

Related Blogs

Why you should localize your mobile app/game?

The number of worldwide Internet users already exceeded 3 billion people in January 2015, according to Satista dot com. And

Why Marriage Registration Is So Important?

A marriage certificate is a legal document that joins two people who want to live with each other, for the

Points You Need To Know If a Death Has Taken Place Abroad

A death certificate is a very essential document issued by a doctor, which certifies that the person is deceased. This

What Language is Spoken in Romania?

Romania is officially known as the Republic of Romania. It is located at the junction of Central-Eastern and South-Eastern Europe.

What Languages Are Spoken in Switzerland?

Switzerland is a landlocked country with a very interesting history. The culture and languages spoken in Switzerland are highly influenced

What is Divorce And Its Important Legalities In Australia?

Many people really do not know what divorce is exactly. Divorce is the legal process of separating couples who have

How to Get an Australian Driver's License?

If you have planned to drive for the first time, you will have to start with a learner’s permit. There

What Are The Key Features Of Bills Of Exchange?

Bill of exchange is a way to communicate with others for resolving issues legally. It is a systematic way of

What Are Some of the Practical Benefits of Making a Will?

Making a will gives you an opportunity to declare the names of one or more persons; you want to manage