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Do you have a website localization strategy?


There are significant opportunities for business expansion because of the acceleration of globalization and the growth of emerging economies. To compete on a global basis, an effective international expansion strategy must leverage the web, so as to connect the global markets and opportunities. A successfully localized website will make visitors feel natural, easy to navigate and your respects to their local cultures and customs. Setting up your own international-multilingual websites is more than just translating content. Consider the following additional factors may help you set an integrated Website Localization strategy.

  • Formats
  • Date and Time Formats
  • Currency
  • Address and Phone Number
  • Units of Measure
  • Power
  • Cultural
  • Names
  • Holidays
  • Color Preferences
  • Numerical Superstitions
  • Marketing Considerations
  • Case Studies and Testimonials
  • Images
  • Paper Sizes

Addressing these before trying to enter into new markets, your market expansion will go more smoothly. As mobile devices become main stream and customers increasingly access e-retail websites from their smartphones or tablets, it is essential to optimize your website fit for different screen types. What’s more, the style of website should be redesigned according to different cultures and devices, and don’t forget the navigation, graphics, audio and site architecture. Thinking in the shoes of your target customers during website localization ensures you doing the right thing.

Mars Translation is experienced at Language Translation Services and Localizing various websites into over 150 languages. We are holding the weapon of languages to help you mastering any of your target markets. Mars Translation has the world excellent professional translators and technology specialties to translate your website. And we also offer a complete website localization solution that includes content translation and desktop publishing.

The types of website we translate include but are not limited to the following:

  • Affiliate Agency
  • Archive site
  • Blog
  • Celebrity website
  • Click-to-donate site
  • Community site
  • Content site
  • Classified ads site
  • Dating website
  • Electronic commerce (e-commerce) site
  • Government site
  • Information site
  • Media-sharing site
  • Microblog site
  • News site
  • Personal website
  • Question and Answer (Q&A) site
  • Religious site
  • Review site
  • School site
  • Search engine site
  • Showcase site
  • Social bookmarking site
  • Social networking site
  • Webmail
  • Web portal
  • Wiki site


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