Home   Blog   How to decide which languages to localize?

How to decide which languages to localize?

By: Shahzad Bashir Posted on Wed, 01-07-2015

What is the secret of success?
Right decisions.

How do you make right decisions?
Experience.

How do you gain experience?
Wrong decisions.

A.P.J. Abdul Kalam (former President of India)

More and more decisions can be made on data and facts let alone your language decisions. You can know a lot about the visitors of your website, web store or company profile in social media and the information can help you making right localization decisions. The following information can help you finding out which languages are important to your business:

1.Website analytics

You can find out where the visitors come from. Then you can analyze their needs and locations to map the languages appeared most.

2.Online marketing

To target your online marketing to the right audience is highly recommended. And it’s also a relatively cheap way to do market researches. By studying the search terms, you will get to know the demand in certain Language Translation Services, if the language is not in your current language selection, congratulations; you have found a new market to localize.

3.Email

If you repeatedly get emails in the same language, that probably means people want to use language with your product, then you can choose that language to localize your project.

4.Customer information

By collecting the contact information of customers, you can tell their locations. And compare the customer map to the visitor map you will see if there are huge demands in some countries.

5.Feedback

Check out customer feedback to see if they need your product in some languages or the usability is hindered by language barrier.

By comparing the information above, you can make a more accurate decision on which languages to localize. Though it may not suitable for everyone, but I’m sure you can get something from researches, it’s no harm to know yourself as well as the customers.

Do you know?

42% of people never use a foreign language when they search or buy things on the Internet.

 

Related Blogs

Convert DWG to Word online

dwg: It means a drawing file save format created by AutoCAD, and now has been the standard format of 2D

Read More
Convert DWG to TXT (text file) online

dwg: It means a drawing file save format created by AutoCAD, and now has been the standard format of 2D

Read More
How to import a Word text into a DWG file

Mars Translation can help you extract the texts in a DWG file and convert them into a Word file so

Read More
How to translate DWG file by using Trados

dwg: It means a drawing file save format created by AutoCAD, and now has been the standard format of 2D

Read More
Convert DWG to XML online

dwg: It means a drawing file save format created by AutoCAD, and now has been the standard format of 2D

Read More
How to import a XML text into a DWG file

MarsTranslation can help you extract the texts in a DWG file and convert them into a XML file so that

Read More
Convert DWG to DXF online

If you are a designer you are bound to find yourself in situations when you have to convert your DWG

Read More
Convert DXF to DWG online

dwg: It means a drawing file save format created by AutoCAD, and now has been the standard format of 2D

Read More
How to import a Word text into a DXF file

MarsTranslation can help you extract the texts in a DWG file and convert them into a Word file so that

Read More

© Copyright 2026 MarsTranslation