Irish Customer Purchasing Trends – Know What they Want More!

Irish Customer Purchasing Trends – Know What Makes Them Want More!

The Irish market is the perfect place for international e-commerce. The Irish consumers love to shop online, especially from international e-retailers. According to a research conducted by PayPal:

73% Israeli consumers shop online.
86% Israeli consumer shop internationally online.

Where Do They Shop?

Top Destinations:

The Irish consumers like to shop from international websites belonging to the following countries:

USA – 38% Irish Consumers
China – 26% Irish Consumers
UK – 74% Irish Consumers

What Do They Shop?

Travel and Transport – 45%
Clothing, Apparel, Footwear and Accessories – 54%
Education and Entertainment– 38%

How Do They Find You?

76% of them go to the websites they have patron in the past.
46% of the Israeli consumers go to the websites recommended by their friends and family.
44% go to the websites they find while searching for a specific product or brand.

Cross-Border E-Commerce Revitalized

34% of Irish consumers use smartphones to shop online.
12% pay from their smartphones as well.

What Urges Them To Stop Online Internationally?

64% Irish patron international websites because of free shipping.
53% of them shop from these websites because of overall lower costs.
53% of them do it because of the safe way to pay offered.

What Turns Them Off?

43% Irish consumers shy away from international shopping because they are concerned the product will be not as described.
46% are concerned about identity theft or fraud.
43% are concerned about high delivery charges.

Why Do They Abandon Shopping Carts?

62% of the Irish consumers abandon carts because of high shipping charges.
27% abandon carts because of the delivery time.
32% do not want to register on new websites.

Why Do They Return Your Products?

15% Irish patrons return their internationally purchased items.
9% return the products because they are not as described.
4% no longer wanted the item.
4% always intended to return the products.

Freight Forwarding – A Major Issue

33% Irish consumers use a shipping address for their freight forwarding.
15% of them like to use a freight forwarding company.
53% of them do it because it is cheaper.
26% of them wanted to send the item as a gift.
56% of the time, the website of their choice did not ship to Ireland.

Currency Conversion

76% of Irish consumers prefer to pay internationally online in their own currency.

Globalize your Ecommerce Business today to reap the benefits of multi-cultural consumers. Online Business Translation Services are affordable and easily attainable. You will not have to sell an arm or a leg to get these services. Plus, Retail Translation Services are available in any language you desire and actually save you money from the moment you go global.

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