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Irish Customer Purchasing Trends – Know What Makes Them Want More!


The Irish market is the perfect place for international e-commerce. The Irish consumers love to shop online, especially from international e-retailers. According to a research conducted by PayPal:

  • 73% Israeli consumers shop online.
  • 86% Israeli consumer shop internationally online.

Where Do They Shop?

Top Destinations:

The Irish consumers like to shop from international websites belonging to the following countries:

  • USA – 38% Irish Consumers
  • China – 26% Irish Consumers
  • UK – 74% Irish Consumers

What Do They Shop?

  • Travel and Transport – 45%
  • Clothing, Apparel, Footwear and Accessories – 54%
  • Education and Entertainment– 38%

How Do They Find You?

  • 76% of them go to the websites they have patron in the past.
  • 46% of the Israeli consumers go to the websites recommended by their friends and family.
  • 44% go to the websites they find while searching for a specific product or brand.

Cross-Border E-Commerce Revitalized

What Urges Them To Stop Online Internationally?

  • 64% Irish patron international websites because of free shipping.
  • 53% of them shop from these websites because of overall lower costs.
  • 53% of them do it because of the safe way to pay offered.

What Turns Them Off?

  •  43% Irish consumers shy away from international shopping because they are concerned the product will be not as described.
  • 46% are concerned about identity theft or fraud.
  • 43% are concerned about high delivery charges.

Why Do They Abandon Shopping Carts?

  • 62% of the Irish consumers abandon carts because of high shipping charges.
  • 27% abandon carts because of the delivery time.
  • 32% do not want to register on new websites.

Why Do They Return Your Products?

  • 15% Irish patrons return their internationally purchased items.
  • 9% return the products because they are not as described.
  • 4% no longer wanted the item.
  • 4% always intended to return the products.

Freight Forwarding – A Major Issue

  • 33% Irish consumers use a shipping address for their freight forwarding.
  • 15% of them like to use a freight forwarding company.
  • 53% of them do it because it is cheaper.
  • 26% of them wanted to send the item as a gift.
  • 56% of the time, the website of their choice did not ship to Ireland.

Currency Conversion

  • 76% of Irish consumers prefer to pay internationally online in their own currency.

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