Key Purchasing Trends of Customers in Italy

The Italian consumers are very tech-savvy when it comes to online shopping. They have their own advanced e-commerce industry; nevertheless, they are not scared of reaching out and trying the vast international e-commerce.

71% Italian consumers enjoy shopping online.
51% of them prefer to shop internationally.

Where Do They Shop?

Top Destinations:

The Italian consumer patron the websites belonging to the following countries.

24% Italians prefer to shop from UK web stores
18% of the Italian consumers shop from USA e-retailers.
23% of Italian consumers like to shop from German websites.

What Do They Shop?

Consumer Electronics – 37%
Apparel, Footwear, Clothing and Accessories – 42%
Entertainment and Education – 27%

How Do They Find You?

52% of the Italian online patrons go to the international websites they have used in the past.
37% of them like to go to the website they already know of.
38% of them go to the websites they find via search engines when searching for a brand or product.

Cross-Border E-Commerce Revitalized

37% of Italian consumers use their smartphones to shop internationally online.
12% of them pay for their purchases with their smartphones as well.

What Urges Them To Stop Online Internationally?

45% of them shop internationally online because they have a safe way to pay.
37% do it because they can find hard to find products.
43% of them like to shop internationally online because of the free shipping.

What Turns Them Off?

37% of the Italian consumers are concerned about never receiving the item.
34% of them don’t shop internationally because of the high delivery charges.
34% of them don’t shop internationally because of the tax, duties and custom charges.
34% are concerned about counterfeit goods.

Why Do They Abandon Shopping Carts?

33% abandon their carts because of high shipping costs.
27% abandon carts because of unclear duty and shipping charges.
25% abandon carts because of long delivery time.

Why Do They Return Your Products?

15% of the Italian consumers return their online international purchases.
9% do it because the product was not as described.
4% no longer wanted the product.
3% always intended to return the product.

Freight Forwarding – A Major Issue

21% of the Italian consumers use a shipping address when shopping internationally online.
9% of them use a shipping company.
45% of them use the company because it is cheaper.
24% Italians want to combine multiple shipping from multiple stores.
20% Italian used the company because the website did not ship to their country.

Currency Conversion

74% Italians prefer to make payments in their currency when they are shopping internationally online.

Globalize your Ecommerce Business today to reap the benefits of multi-cultural consumers. Online Business Translation Services are affordable and easily attainable. You will not have to sell an arm or a leg to get these services. Plus, Retail Translation Services are available in any language you desire and actually save you money from the moment you go global.

Related Blogs

Why is Translation Important for the Defense Industry?

In today's world, global defense and security are characterized by an intricate web of interconnected challenges and high-stakes scenarios. Today,

Top Compliance Considerations for Medical Translations

The healthcare and medical field is one of the most rapidly advancing fields, thanks to new researches and medical breakthroughs

AI with Human Quality Control (QC): Impact on Translation

The long and tiring debate between AI translations and human translators still stands. When it comes to speed and efficiency,

Translators will have the chance to get Man Booker prize from 2024

The world's most famous international literary prize has for the first time now, opened up to translations. The Booker Prize Foundation

5 Business Trends That Will Continue to Rise in 2024

What Makes the Business Boom at the End of the Year? Lots of factors come to mind like stock exchange, marketing

Paris Olympics 2024: Culture, Language and Sports

From 26 July 2024 to 11 August 2024, Paris will remain lit to commence the show of skill and bravery,

How Was 2023 for E-commerce Sector in China?

With the advancement in technology and digitization influencing the business sector globally in 2019, some of the countries emerged as

Mother's Day: Things to Do to Show Your Love with Mom

To be a mother means to become more than just someone who bears children. She is the backbone and silent

Christmas Celebrations Across the Globe

Christmas celebration is one of the important festivities of winter. People start waiting for the winter holidays so that they