Digital Signage - Welcome To Revolution
By: Sana Haroon
Digital signage is simply defined as using high definition screens to strategically broadcast advertising or multimedia content to get the attention. You can see this technology is emerging more and more because no other media makes it possible to deliver content at the correct site, at the right time, for the maximum impact.
All you need is the right helping hand to understand the implementation of the digital signage like industry expert translation services company are available to translate the content of software for you to understand it easily. These companies provide you with certified documents translation services like Portuguese (Europe) installation manuals translation services to know all about the technology by yourself just translating its manual into your language.
Compare to traditional printed signage, digital signage enables you to reach audience more effectively and in real time. Using conventional methods it’s almost impossible to make any revision once the signage is in place. However with digital signage you can not only dissemination more quickly and save on printing cost, but you also have the ability to update contact on the fly, even from the off sight location.
Digital signage is exploding in every industry from retail to corporate lobbies, from hospitals to hotels and from trade shows to schools and universities. Because it grabs attention weather you want to keep people informed of event or any last minute changes, boost sales and brand loyalty, tailor market to a specific audience or set up emergency messaging. Great thing about it is that it has become affordable, even for small businesses; its complexity depends on several factors,
- The total people and sites you reach.
- Scalability for the future.
- How will you administer, hand out, and renew content.
- Types of content you want to show.
As everyone says content is king, so it can be in number of forms, static text, crawling text, still photos, graphics, flash files, video that is prerecorded and video that stream live. All these can be created by you or if your budget allows, the outside ad agency can help you out.
What do you need to get started?
You can simply deploy signage solution, by simply using an LCD or plasma screen, a media player and power. In this application a player typically attaches behind the screen and you update content on weekly or daily bases using removable media. It is most economical way to get digital signage up in running and have its limits though.
Standalone player limits
By standalone player you can play prerecorded content only. If all u want is the power point like presentation, with bullets, with logo, a photo and a prerecorded video clips this player would the best for you.
More advanced media players
If you want to play different messages at multiple locations and you want more manage control over your content, than you want a more sophisticated type of player. That allows you to show different messaging content on several screens. Stream live video, play RSS feeds from the web, and make updates in real time without going to the screens.
You can also get to know the functions of this more advanced player by going through their installation manual which will make your wok easier. Portuguese (Europe) Installation Manuals translation services are provided to you online to even translate the installation manual into any language you require.
These more advanced media players typically embrace templates for setting up zones for both recorded and live content. You can drag and drop, your JPEG image, your company logo for instance right next to its own playing live TV or video feed. It is very simple, and with some players it can even be done remotely, by browser based IP connections or a wired network link.
When you implement multiple screens, putting signage on a network may make the more sense, especially when you have screens displayed in multiple locations. For example if you are at university setting and have a 60 screen deployment, each department will have the ability to change their own screen content or can centrally control.
There is the matter that how much training will be involved and you also had to satisfy the requirements of IT and security personnel to get the digital signage implemented. Things to consider when selecting the digital signage technology are:
- Display content that meets your audience expectations.
- Easy and super efficient program management.
- Reduce your acquisition and production cost.
A new advertising medium is changing the way retailers think, it is known as point of decision marketing. This means advertising your products to people who have demonstrated interest, and who make immediate purchase decision.
For example a women browses at the edge of your house where department, triggering a plasma screen to announce up to 70% saving on many items, she walks into the department and screen changes it sales show case top of line cookware, it captures her attention.
Digital signage automated the sales process by augmenting the work of sales staff. This gives you the greater insurance that the costumers have given every conceivable purchase opportunity. Your digital signage can display any type of content, looped branding messages; interactive costumer services, scrolled sales announcements, DVD programs, and Cable TV feeds or even paid advertising messages from your suppliers.
It can cover the cost and is amazing marketing tool. You can display your marketing into translated form to by using online documents translation services and can grasp the attention of more people. These services are best tool to make your digital signage work more effectively in the market.
Shopping malls and other public venues use the digital signage to sell different products in different sectors at different times of day. It connects with costumer when they are most acceptable to the sales message, while they are shopping.
This technology makes it easy to deliver the right selling messages to the right audiences at the point of decision at that crucial moment when they have the inclination and the opportunity to make a purchase.