Give Your Sales Boost With Japanese Customer Purchase Trends

Give Your Sales A Boost With These Japanese Customer Purchase Trends In Your Arsenal!

Japanese consumers are very savvy when it comes to e-commerce. Their own e-commerce industry is very stout, which is the reason why many international consumers patron their websites.

78% of Japanese consumers shop online
12% of them like to shop from international e-retailers.

Where Do They Shop?

Top Destinations:

If the Japanese consumers do shop internationally, the prefer the websites from the following countries:

2% Japanese frequent Chinese websites
8% Japanese frequent USA websites
2% Japanese frequent South Korean websites

What Do They Shop?

Travel and Transport – 25%
Clothes, Apparel, Footwear and Accessories – 33%
Entertainment and Education (Physical goods) – 24%

How Do They Find You?

44% of Japanese consumers go to the websites they have used in the past.
41% of them go to the websites that search engines lead them to.
35% find websites on shopping comparison websites.

Cross-Border E-Commerce Revitalized

33% Japanese consumers use their smartphones to shop online internationally.
12% Japanese consumers use their smartphone to pay for their international purchases.

What Urges Them To Stop Online Internationally?

40% of Japanese patron international e-commerce websites because of free shipping.
47% of the Japanese consumers do it because of safe way to pay.
40% of them like to shop from international websites because they have customer services in Japanese.

What Turns Them Off?

55% of them are concerned they may never receive the item.
57% of them are anxious they may not get help when they require it.
46% shy away from international e-commerce because of high delivery costs.
46% of them distrust international e-commerce because of counterfeit goods.

Why Do They Abandon Shopping Carts?

32% of Japanese consumers abandon their shopping carts because of high shipping charges.
18% of them are usually looking for a better price.
21% of them are not partial to registering on websites.

Why Do They Return Your Products?

14% of Japanese customers return their internationally purchased products.
6% always intended to return the product(s).
8% returned the product because it was not as described.
3% no longer desired/needed the product(s).

Freight Forwarding – A Major Issue

18% of Japanese use a forwarding address while shopping internationally.
27% of them use a shipping company to forward their purchases to their homes.
35% of the Japanese use a shipping company because it is cheaper.
30% of Japanese consumers wanted to combine multiple purchases.
19% used a freight forwarding company because the website of their choice did not ship to Japan.

Currency Conversion

68% of the Japanese consumers like to make payments in their own currency.

Since Japanese consumers are very particular when it comes to international shopping, they only trust the websites that are available in Japanese language. Online Business Translation Services are the best way to make sure you are giving your patrons everything they desire and save money where you can. Retail translation services are affordable and very easy to use. Globalize your e-commerce business today to see the difference.

Related Blogs

Is It Safe to Paste Confidential Documents Into Free AI Translators?

Usually, no. Free AI translators are designed for convenience, not confidentiality. Depending on the tool and its terms, the text

Difference Between AI Translation and Human Translation

Global businesses translate more content today than ever before, and most of them now face the same decision: should this

What Is Managed AI Translation? How PM-Led Oversight Makes AI Translation Accurate

AI translation engines can move through thousands of words in the time it takes to read this sentence. That speed

AIPE vs MTPE: How to Choose by Content Type

AIPE and MTPE are, in most cases, the same service under two names. Both mean a machine or AI system

How to Choose a Legal or Patent Translation Provider

Choosing a legal or patent translation provider is closer to hiring outside counsel than to buying a commodity service. The

How many countries are there in Oceania?

What is Oceania? Oceania is a region that includes Australasia, Melanesia, Micronesia, and Polynesia. Oceania covers a land area of 8,525,989

Top 20 Language Games and Activities for Fun

Everyone knows that learning a language is not an easy task. It takes time and effort to learn any language

How to Use Medical Research Papers for Mental Health Treatments

You are moving at the age of development and progress in the medical field. You need to know how you

Certified Arabic Birth Certificate Translation

There are many instances when a person is required to translate his birth certificates into other language when he is