Checklist for Your Business Localization Christmas Strategy

It is almost Christmas time and things are going to get a little crazy. While the regular brick and mortar businesses are busy sprucing their businesses up with holiday cheer and decoration, the online businesses are using ways to boost sales this Christmas. When people say that the web businesses have it hard, they are not lying nor are they trying to scare you. Internet entrepreneurs have it hard, but that does not mean that it is impossible for them to use the Holiday’s to their advantage.

Christmas is that time of the year when e-retailers can make a lot of money with a little investment in the right places. Marketing strategies are a different thing and we will talk about them later on, however, there is one thing that every online retailer must do in order to get a great impact. If the online retailer has a vast chunk of foreign customers, having their website localized can make a whole a lot of difference in their sales. Now, there are many translation services that allow offer you localization services, however, when it is Christmas time, you need to add a few more things in your checklist.

So, here is a Christmas check list for your localization strategy.

Check Your Audience

You may have heard it before, but knowing your audience is the first step. It is not just about finding their age groups and their preferences, however, they do matter. So when you begin your localization process, you need to know your audience and see where they are from, what age group and what ethnic they belong to.

Know Your Keywords

You already have your keywords, good. Now you need to gather them and send them to your translation service provider because he is going to dress them up in Holiday Cheer! When you are localizing your website, your keywords will change. The meaning will remain the same, but they will be altered according to the language.

Once have set your keywords, the translation service team will make their different versions in different languages. They may take the synonym of your keywords and make LSI keywords for maximum impact.

Localize, But Smartly

There is a reason why you need to hire a translation service provider to localize your website for Christmas. When you know your audience and share the data with them, they will localize your website not for the language, but for the region where your clients are. This will make sure that you get maximum impact for your Christmas sale and marketing.

Translate Everything

When it comes to localizing, you must not let anything get away. This means that in addition to your home page, about us page and every other popular page, you will also need to translate your buttons, images with texts, error messages, pop-ups, menus, forms, footers, ALT tags, headers and your URL. This also means that you need to translate all of your product descriptions, your Meta Descriptions and your rates for the products.

Once you have done all that you need to work on localizing your marketing strategy for your region. Keep them in mind when you are negotiating with your translation service provider, because this will be something you need to know.

Related Blogs

AI with Human Quality Control (QC): Impact on Translation

The long and tiring debate between AI translations and human translators still stands. When it comes to speed and efficiency,

Translators will have the chance to get Man Booker prize from 2024

The world's most famous international literary prize has for the first time now, opened up to translations. The Booker Prize Foundation

5 Business Trends That Will Continue to Rise in 2024

What Makes the Business Boom at the End of the Year? Lots of factors come to mind like stock exchange, marketing

Paris Olympics 2024: Culture, Language and Sports

From 26 July 2024 to 11 August 2024, Paris will remain lit to commence the show of skill and bravery,

How Was 2023 for E-commerce Sector in China?

With the advancement in technology and digitization influencing the business sector globally in 2019, some of the countries emerged as

Mother's Day: Things to Do to Show Your Love with Mom

To be a mother means to become more than just someone who bears children. She is the backbone and silent

Christmas Celebrations Across the Globe

Christmas celebration is one of the important festivities of winter. People start waiting for the winter holidays so that they

AI and Neural Machine Translation for Translation Industry in 2020s

The world is an ever-shifting paradigm of technology and the digital revolution. As technology breaks down cultural and linguistic borders,

Top 10 Translation and Localization Companies

Any business that you start soon becomes a part of you. Like a child, you nurture it, help it grow,

Checklist for Your Business Localization Christmas Strategy

Check Your Audience

Know Your Keywords

Localize, But Smartly

Translate Everything

Related Blogs

WHAT WE DO

Resources

Mars Translation Blog

FREE TOOLS

SUPPORT