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5 Things Your Boss Needs To Know About Website Localization

By: Rabia Tanveer Posted on Tue, 20-10-2015

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Just having your website translated into your target language is not enough. If you want to be successful in your new international business venture, you need to avail some services that you or your boss thought are not necessary for you. Now, you may have advised your Boss on getting website localization services and he may have said no. But don’t worry, we have created a list of things that you can show to your Boss to convince him about these special services.

Translation services providing companies usually localize your website when they translate it. However, if you have not availed this service, you must convince your Boss on getting them right this instance.

Here are some things that your Boss needs to know about website localization.

Do you know that website localization widens your market and opens your business to 35% more clients?

Get Noticed: website localization is one of the best ways to get noticed by your clients. Having a website translated and localized is the best way to invite more clients and become a brand in the international market. This must be a part of your international marketing strategy if you are in a competitive market and want to stand out from your competitions.

Get Visited More Often: with quality localization services, you can get more potential clients on your website. Do you know that 56% of the people prefer to use websites that are in their language rather than the ones in English? Yep, that’s true. This means that more than half of your valued clientele has either ignored you or left your website without getting to know you.

Increase the Customer Flow: research has proved that a localized website will bring more new clients than a normal English language website. The sales of your website will increase exponentially. CSA or more commonly known as Common Sense Advisory ash reported that 55% clients will buy services and products from companies whose websites are in their language.

Customers Come Back Again and Again: imagine how much money your company can make (and make your boss really happy) if your sale increased? Well, research has shown that the customers are more likely to return if a business has the website in their language and provides customer support in the local language.

The Detailed Experts: hiring a company to work on your website localization will give you the added advantage of expert opinions. These companies have specialists and experts in every field. They have web engineers, developers and designers to bring the best result. They will have the quality that your clients will not be able to ignore.

Convincing your boss is not that difficult if you know what you are talking about. Just lay down these facts and figures and your Boss will definitely reconsider your suggestion. Website localization is a beneficial element of any company’s international marketing campaign. So why should you stay behind when your competition is one step ahead of you?