Top Trends Shaping the Future of Translation Industry
By: Ayesha Zaheer
Digitalization has played a great role in this global world. People seek the internet to find the solution to everything. Thanks to the bandwidth of the net that is connecting the entire digital world. The digital world is bombarded with a huge amount of data. People can take leverage from this data if it is communicated in their language, so here comes the importance of translation and localization. Translation companies can handle a large amount of data with the help of technological advancements that are taking place in this industry. Although the translation and localization industry is evolving rapidly to cater to the global demands of data translation. They are coming up with technologies like machine translation, voice-to-text translators, instant messaging apps that can translate the content with a single click only. Moreover, the virtual reality handsets can assist people to experience multiple languages without even learning them. Some people think that technological advancement in the translation industry is only limited to machine translation. They are wrong in their notion. Thus, let’s have a look at the top trends that are shaping the future of the translation industry.
AI and Automation:
As the digital world must deal with enormous data, there is a high demand for translation and localization of content. Therefore, AI is becoming more common. Global companies are seeking ways to optimize their translation and localization workflows. Thus, AI is the need of the hour. The report by Gartner suggested that AI augmentation will generate $2.9 trillion of business and will enhance productivity by the hour, up to 6.2 billion by the end of 2021. AI has been used to automate workflows, so it is expected that AI will improve and automate the business performance of enterprises in future times to come. You must be wondering how AI translation will enhance the efficiency of the translation and localization process. It is innovating advanced tools that can work at their capacity to enhance the speed of different tasks. AI identifies different data sets that can allow you to follow the best suitable strategy that can deliver the best quality results.
Machine translation in the translation industry has made it possible to efficiently translate a large amount of data swiftly and at economical rates. Although there are price wars among different translation agencies because of different language pairs. Neural machine translation is helping the translation industry in improving the quality of translation thus resulting in state-of-the-art translation services. It is a game-changer in the industry. It helps to manage a huge amount of data and incorporates deep learning. Do you know what deep learning is in the field of translation? It is a kind of machine learning innovated because of the inspiration from the human brain and provides unimaginable possibilities.
Do you know the other latest trend in the translation industry is MTPE? What is MTPE? It is machine translation post-editing. This is used when clients use a program to translate their text before sending it to a translator for final corrections. For seamless translation services, many clients look for sophisticated machine translation. One of the most popular post-editing tools is Google Translate. Most of the clients go for this tool because they don’t have to bear a revision price that can be up to 50% of the cost. Doesn’t it sound good? Let’s have a look at how it works. The machine translates the text. The text is sent to the translator for editing. The translator checks the source text and compares it with the original one. He finds that there are lots of mistakes in the translation. He identifies the incorrect patterns and makes changes in the text. This all takes a lot of time. If you go for MTPE then it will edit your content fully. Editors will remove all the errors, and it will sound that way if it is translated by a human instead of a machine. There is another version of MTPE. It is called a light edit. In this case, the editors can remove errors that can otherwise distort the meaning.
Neural Speech Translation:
Another trend that is shaping the future of the translation industry is the use of automatic speech recognition which is also known as Neural speech translation. At present, there are many free web applications like Google Translate and Deepl that provide error-free translations in multiple languages. Due to globalization, people want to streamline communication in multiple languages in every field of life. The concept of speech-to-speech translation acts like a machine translation that was introduced a couple of years ago. Now the new trend is neural speech translation that we will observe in the future. The report by Mordor Intelligence LLP stated that neural machine translation is expected to see growth until 9.4% from 2021 till 2025. The other advancement in this technology is seen when the giant Chinese technology company ByteDance which is famous for the development of short video app TikTok has taken interest in innovating this technology. It has created an open-source toolkit for neural speech translation. The objective of it is to extend the development of advanced speech translation research and products. Many large US Tech companies, like Microsoft and Google, are also working on neural speech translation products. At present, many companies are investing money in developing neural speech translation technologies. Therefore, it will be the next hot trend in the translation industry.
Video translation is another prevailing trend in the translation industry. Due to digitalization, more and more content is being used in this medium. At present this trend is flagging on the internet with the assistance of Google. Google gives great importance to videos. Search engine optimization suggests that it will improve ranking in a digital world because people will click on your website because of videos. Therefore, companies that are selling their products online can take leverage of this tool. What impact can it make on the translation industry? Surely, it will increase the demand for video translation. This is because people will opt to buy products and services if they get to know more about your products through videos. Due to the pandemic, people are shifting their business from brick-and-mortar stores to online, so it is a much-demanded service of the future. It seems that 2021 will be a hit year for video translations.
Transcreation is the process of resonating the content according to the target market. Transcreation makes the audience feel that the text is written for them, as it evokes the same emotions in the target audience as it evokes through source content. Do you know what makes transcreation an important trend in the translation industry? It is its emotional effect. It is mainly used in marketing content, especially in altering the taglines for advertisement so that they can appeal to the local audience. Transcreation recreates your material so that it can increase the possible conversion rates. It deals more with copywriting than translation. The authors usually do transcreations rather than translators. It also deals with international copy adaptation and cross-market copywriting. Moreover, the other translation tools alter the source material and brand slogan in the foreign language that is entirely different. Although transcreation is a costly method, it makes your content ready for a foreign audience. In the world of globalization, when everyone wants to expand their business in foreign regions. The demand for transcreation in the translation industry is inevitable.
The translation industry is evolving with great speed over the last few years. As the world is embracing new technologies to ease their lives, the expansion of translation technologies is also helping to deal with enormous digital data. In the global marketplace, you must deal with people speaking multiple languages. Apart from the internet, the translation industry is also connecting the world by providing them with seamless translations so that they can work together for global growth and make the world a peaceful place to live despite differences.