Translating Your Social Media Posts: Follow These Policies for Maximum Effect
By: Shazia Butt
The type of information shared on the different social networking sites like Facebook, Twitter, LinkedIn and many more, will obviously be different and unique for every business. Some feel confident enough to share general customer information for their sold products, while other may not. So basically, what your business shares with the public is very important for quite a number of reasons. The main question is, should your company set up social networking policies for posting?
In China, just like in any other country, these social networking sites have found a new way to connect with the world. Since, social networking is a new strategy for many companies, they don’t consider it as an important part of their marketing department. It is very essential for you to set forth a set of policies for your company and employees. Another best way to attract more people towards your social media posts is to use expert translators from Simplified Chinese Translation Services for Social Network Post to translate the content of your posts.
Here are some tips to help you determine what your company should and should not share on social networking sites.
Do Not Share Internal or Privileged Information
In almost all of the social networking sites, many people open up and share information with others. But there are always some things that you should not share online. So, it is better to protect yourself from sharing too much information, which can save you from identity theft and even protect your physical safety.
Same goes with your company’s information. Avoid sharing discussions about your company product, company policies and also those projects, which are still in the development department. Most of the information is kept within the company, not given to the public, at least not before the product is ready to be launched.
This world is now totally becoming digital and that is why many companies are taking this advantage, and getting their social networking posts translated by Industry Document Translation Services, especially designed to translate the social networking post in various languages.
Try to avoid giving out information about the business statistics, no matter whether they are financial, customer, marketing or complaints. Do you really think your customers need to know about this? Most probably not. You can share your customer complaints and your reviews about them to the public.
Using translation services like General Document Translation Services can help give you an edge over your competitors. If your company is offering services in different languages, and your competitor is offering his services in just one language, you will surely be on the top. You will, therefore, have the ability to answer all your customers’ questions in their native language, making it easier for them to interact with you.
Sharing Company Problems
Totally depending on the situation at hand, you should think about making a one-time formal post, in which you can include all the important details. But, first discuss it with your legal counsel, and if any questions remain, then, consider setting up a blog or website to continue responding to those questions. Your customers or potential clients will not be confused, once they know what the facts are.
The internet has made the world a lot smaller by allowing people from different parts of the world to interact with them easily. This can be a very important key element for your company, to communicate globally. With the ability to get your company content localized from Language and Industry Translation Services, you can further expand your company on the internet by being able to effectively communicate with your customers.
Information about Competition
Many companies would rather prefer to stay clear of the negative comments, about the competition. There is always a legal area, which can destroy your company image if you keep regularly posting it. So, it is better to stay away from such negative comments.
Many blogs are beginning to use authenticated commenting systems, which are sometimes fine but most of the times these comments simply just blow up on you. That is why, it is very important to communicate with your customers, especially those who do not speak your native language by using Chinese Simplified Social Network Post Translation Services. These services have experienced and professional translators, who can help you communicate with your customers in the language they are comfortable with.
Do Not Share Personal Information
As it is commonly thought that anything which is posted on any blog or social networking site, it is immediately published. Once published on the internet, it becomes ready for anyone and everyone to see and read it. This is the main reason, why you should be very careful and cautious when sharing personal information.
Therefore, it is highly advisable when dealing with the internet, try not to share any of your own or any of your employees personal information, such as home address or home phone number, details about bank account or even credit card details.
Few Things You Can Share
You can share information about the details of new products your company is launching, useful resources that you would like others to know, and also the helpful information like useful tips and techniques your customers and clients can actually use.
So, there are some things that you can share and some that you cannot share with the public. Data leakage prevention is one of the most essential areas, relating to the security of your company. Many companies are looking for ways to prevent the confidentiality and quick fix information about the company.
Simply, by putting a post on the social networking sites, while launching your company product, can give your company an even greater image. Giving your potential customer the peace of mind that they will be able to communicate with you in their native language, can also help strengthen your company image in that specific region. On top of that, it will leave a better impression on your customers, who may not need localized support, knowing you have taken an extra step to support them.