Blogs

Why and how to build better brand awareness?

By: Shahzad Bashir Posted on Tue, 18-08-2015

When you want to eat French fries, do you go to a fast-food restaurant, or a McDonald's restaurant? When you want to search something online, do you search it online or Google it? When your friend wants to buy something online, where do you think he or she will go? An online shop or Amazon.com? As these brands have become so well kno...

What does a better lyrics translation need?

By: Sana Shabbir Posted on Tue, 04-08-2015

With the closer fusion of cultures across the world, people are getting to touch more corners of other cultures, including music. Rhythms are not enough already; they want to know deeper meanings of songs. You can find many people asking for help translating a song to their languages, answers are vary even far away which is an interesting phen...

What are the most frequently used words in the English language?

By: Shahzad Bashir Posted on Tue, 04-08-2015

There are millions of people in the world using English in everyday life, they think, they communicate with people, they write, you can’t live without language. Have you ever thought about this question: what are the most frequently used words in English? Well, there’s a person had, and also did a research trying to find out the answer. In ...

For translators: how to stay more competitive?

By: Shahzad Bashir Posted on Thu, 30-07-2015

Have you thought about what happens when you are attempting to translate projects beyond your competence? How to stay more competitive? Here are some thoughts of mine: Specialist fields As we can only do a good text translation job if we truly understand the subject area and the meaning and ideas behind the words on the page. Translation...

Multilingual content marketing strategy

By: Shahzad Bashir Posted on Thu, 30-07-2015

Content marketing has become an important part of the marketing mix. It brings in new leads, boosts your SEO, and creates stronger connections with your existing customers. It’s already a huge challenge to produce and deliver all the content your company requires in one language. It’s evolved so much in the past five years that translating the...

The benefits of learning a foreign language

By: Shahzad Bashir Posted on Wed, 29-07-2015

It takes time and dedication to learn a foreign language. No matter you don’t know any foreign languages or already a translator; the following benefits may convince you to take the plunge to learn a new one. It sharpens your mind. A second language offers a strong exercise regimen for the executive control center, ultimately making it m...

Think Global, Act Local

By: Shahzad Bashir Posted on Wed, 29-07-2015

What is “think global, act local”? Think global, act local, commonly referred to as Global-Local or Glocal was originally used as a rallying cry for people to consider the health of the entire planet and take action in their communities. Today, it takes on a much broader context—from environmental, to public policy, to business—many have ev...

How to succeed in the Chinese E-commerce market?

By: Shahzad Bashir Posted on Fri, 24-07-2015

All the e-commerce titans have thrown themselves at the Great Wall, looking for a piece of the market: Numerous prominent American companies — including eBay, Expedia, Groupon and Yahoo! — have also struggled to replicate in China their success in other markets. Which brings us back to our opening question: why? After years of effort and milli...

How to improve your language skills as a translator

By: Shahzad Bashir Posted on Fri, 24-07-2015

A good translator should have exceptional skills in both the target languages and the source languages. The most effective way is to enlarge your vocabulary - focusing on the words you encounter in your translation projects. The specific ways are as follows: Build Your Own Dictionary Read in full the dictionary entries for each word. Use...

Translators will have the chance to get Man Booker prize from 2024

By: Shahzad Bashir Posted on Thu, 23-07-2015

The world's most famous international literary prize has for the first time now, opened up to translations. The Booker Prize Foundation announced recently that the Man Booker International Prize will be awarded annually on the basis of a single book, translated into English and published in the UK from 2024 rather than every two years f...