Blogs

How to make game localization faster?

By: Shahzad Bashir Posted on Thu, 23-07-2015

It’s common to see gamers complaining how slow the game releasing in different regions, some even taking months. Even if game localization takes much less time than it used to, there are still cases of long delays between local releases. Speaking of the game translation, even an experienced translator won’t be able to handle much more than ...

Are you an ethical freelance translator?

By: Shahzad Bashir Posted on Thu, 23-07-2015

Everyone that deals with other people in their business has the duty and responsibility to be ethical. Language translators are no exception. If you have never considered how ethical your own business is, Marta Stelmaszak has listed a range of elements of business ethics in her book The Business Guides for Translators. Ethics of finance ...

How to succeed in globalizing your social media?

By: Shahzad Bashir Posted on Thu, 16-07-2015

You have no choice except starting your globalization campaigns right now. Social media has reasons to be so popular these days. It’s fast and free. Just like your expectations to your business expansions. How do the world’s largest companies running their global marketing? We have some insights to share with you. 1.Know your audiences ...

How to make your website translation more readable?

By: Shahzad Bashir Posted on Thu, 16-07-2015

Humans are informavores. We hunt for facts on the Internet. We assess a site quickly, looking for an “information scent”. We move on if there doesn’t seems to be any food around. This is Jakob Nielsen’s idea of information foraging. Well it means, for the website translator, they must pay attention to readability, too. There are six guid...

What languages your mobile game must be localized into?

By: Shahzad Bashir Posted on Thu, 16-07-2015

After decided to localize your mobile game, there will be another question: what languages should I localize into? Well, let’s analyze some factors to help you making the next decision. The goal of an ideal localization is to create an enjoyable, non-confusing play experience for the end user by paying heed to their specific cultural contex...

Machine Translation V.S. Human Translation

By: Shahzad Bashir Posted on Wed, 15-07-2015

We have never stopped dreaming of rebuilding Babel to understand each other. Though here are translators all over the world, not everyone is able to learn so many languages in one life. And even we have English as the most commonly spoken language, the hope seems still remote. Development in technology has moved this dream closer to reality wi...

A great chance for young interpreters in Germany!

By: Shahzad Bashir Posted on Wed, 15-07-2015

AIIC (the International Association of Conference Interpreters) Germany recently announced a new prize: The annual Young Interpreter Award , aiming to bridge the gap between recently qualified conference interpreters as well as those still in training and AIIC with its varied activities across the world of professional conference interpretatio...

Do you have a website localization strategy?

By: Shahzad Bashir Posted on Wed, 15-07-2015

There are significant opportunities for business expansion because of the acceleration of globalization and the growth of emerging economies. To compete on a global basis, an effective international expansion strategy must leverage the web, so as to connect the global markets and opportunities. A successfully localized website will make visito...

From zero to hero: a guide to becoming a professional freelance translator

By: Shahzad Bashir Posted on Wed, 01-07-2015

More and more people are multilingual now but not everyone intend or able to be a professional freelance translator. Ask yourself a few questions: Do I enjoy the freelancer lifestyle? Do I like languages? Am I ready to dedicate myself on helping the world having better communication? Am I ready to cope with crazy deadlines? If your answer is y...

How to decide which languages to localize?

By: Shahzad Bashir Posted on Wed, 01-07-2015

What is the secret of success? Right decisions. How do you make right decisions? Experience. How do you gain experience? Wrong decisions. A.P.J. Abdul Kalam (former President of India) More and more decisions can be made on data and facts let alone your language decisions. You can know a lot about the visitors of your website, w...