Why You Should Localize Your Game For USA ASAP
By: Ricky vela Posted on Mon, 13-06-2022
The gaming business and community are increasing rapidly. A large part of the credit is due to the pandemic that made people remain at home. From teenagers to children and even adults. There has been a significant increase in the number of sales for video games as well as the number of gamers who play video games. Consequently. This has given rise to gaming localization.
While the USA is among the countries with the highest income but those in the Asian areas dominate the market for gaming. The increase in demand for gaming will not slow down, according to research, which means that the USA market holds significant potential for gaming.
Localization of video games is extremely beneficial to the US market since companies will be able to join a brand new gaming community. If you have the right gaming localization service for your games you will be able to reach the worldwide gaming community.
What is Video Game Localization?
Many people confuse localization with translation, but both are distinct methods. Localization is a full adaptation of content to the segment's language while keeping the cultural and legal demands and restrictions in mind. Companies need to break the barriers to communication by releasing video games in their own languages to gain entry into an entirely new market. If you are looking to get into the US market, you have to be able to provide all information about the video games in their language.
According to studies, approximately 60 percent of the population speak Spanish and 34 percent of the population is Portuguese. The remaining six percent speak a blend of languages that are widely spoken. The process of localization makes sure that all demographic requirements and demands are met. From audio to graphics, everything in the video game is tailored to the intended market, both in terms of legal and cultural issues like terminology, currency dates, currency, etc.
Why Is Video Game Localization Important for the USA Market?
The translation isn't the answer if you are looking to expand your business internationally. If you'd like your company to expand into other regions of the world and be sure of results, you will require the localization of video games. Localization is crucial to establish trust and confidence by making the game appropriate for the target people who play it and creating a sense of concern about their requirements.
Many video game companies adapt video games to the gamers they target. The moment Team Fortress 2, the popular video game, was released in Germany the video game creator changed and removed some violent and action scenes in order to conform to the country's laws.
What are the Benefits of Video Game Localization In The US Market?
Video games are not just for kids anymore; a lot of contests are now being played internationally which include numerous gamers. Localization of video games can be advantageous for gamers as well as developers. If the developer is able to reach larger players and makes more money players can discover a brand new world. Some of the advantages the US market has to offer are listed below:
 1. It Can Help you Increase Sales
A video game available in the English language is only played by 27% of worldwide gamers. As mentioned earlier, the Asian markets dominate the game market so to be able to reach the Asian market, you must use localization. China and Japan have huge revenues in video games. In order to reach that market, you must be able to communicate with them in their native language.
Other countries that are popular and have huge pools of potential players include France, Italy, Spain, and Germany which make up nearly 90 million gaming communities around the world. Once you've decided on the area to target and which region to target, you must make sure that your game is localized to boost your revenues.
2. You can Boost your Downloads
Naturally, the growth in downloads will boost sales. If you want to gain more downloads for your game and you want to be able to connect with larger markets. It is obvious that when you are looking to be a part of any of the mentioned gaming communities, you will need to make sure that your game is localized in accordance with their regions.
In certain regions, the majority of gamers would prefer to play games in their native language, regardless of the spoken language of the region.Â
3. It Enhances the Rating and User-Experience
If a player doesn't speak the language of your game, they will need to wait another second before switching to a different game. If the player is able to understand the game and the language it uses, it improves the overall experience. The world of gaming has changed substantially; it's not the same as hopping between different locations or racing around an uneven track; the games that are developed are on a completely different level.
The game lets the player select their own narrative and localization is based on the game's requirements. The developer allows gamers to play their own story. In addition, the more languages that you can localize your gaming content into, the more attention your game can receive which will result in a better user experience.Â
4. Keep the Competition Strong in the Gaming Market
A well-planned, well-thought-out plan can allow you to remain ahead in the marketplace. If you are aware of the area you must focus on The next thing to keep in your mind is to think of something that is unique. If your product is already in the market, the chances of being noticed will drop.
It is essential to be different from the rest and to do this, you must create something distinctive and outside the box that is appealing to gamers from all over the world. It is estimated that there are 2.2 million app stores that offer thousands of games. Localizing your own content into various languages is the best way to stand.Â
5. Be Prepared to Avoid Embarrassment
It is a good idea to localize your content to help you avoid embarrassment when you are reaching an international market, as the likelihood that your audience will not be able to comprehend the content increases. The translation is simply a transformation of words into a different language, whereas the localization is a full modification of the contents.
Slang, jokes, and actions to words, the content is adapted to the rules and culture of the nation. A professional localization service can assist you in changing the color of characters and audio, slang, and many other aspects that could cause embarrassing situations globally.
6. Keep the Game Under your Control
It is best to engage a professional or expert to provide the localization services you require for your games on video; this means you are in control of what you play. There are many companies that offer machines for translation that can ruin the entire content. By keeping them under control, you'll reduce the cost and also time.Â
7. Improved App Store Rankings
If your target audience doesn't comprehend your strategy then you'll face an avalanche of negative reviews and a complete failure. You'll need time and patience to make a change from this stage while the market waits for nothing.
When you use professional help, you will have the opportunity to effectively communicate with your audience which will increase the number of downloads you can get through better rankings in the app store.
US Mobile and Video Game Industry
Microsoft, Activision Blizzard, Apple, Electronic Arts, and Zynga. We've all heard of these names and these are indeed 5 of the Top twelve gaming companies online. What do they share in common? They all hail from America! The US was always an important significant contributor to the gaming industry. In addition to the most popular games that are played in the United States, the US has millions of players that game makers from other countries aim for.
In the year 2019 2019, The US gaming industry had 164 million users in the US, and this number grew by 30% by 2020. In the following year, ESA's annual report revealed that 55 percent of US video gamers have been playing more games due to the epidemic. If people were forced to stay inside in order to protect themselves and harm themselves, they were able to play games.Â
So what happens when the epidemic is gone? In fact, 90% of people who participated are likely to keep playing until social distancing becomes no longer an issue. This is a good thing for game designers and game developers, both from the US as well as other regions.
The revenue from gaming retail in the US increased to 7.55 billion dollars at the end of the month of December in 2021. Gaming companies that operate online in the USA have succeeded in attracting international and local gamers from all over the world.Â
In fact, the top 20 most-sold games sold in the US in 2021 include Activision Blizzard's "Call of Duty: Vanguard" and "Call of Duty: Black Ops: Cold War." Of course, we can't forget Electronic Arts' "Madden NFL 22" and "Battlefield 2042."Â
What other games made it into the market? Nintendo's "Pokemon: Brilliant Diamond/Shining Pearl" and "Mario Kart 8." It is the home of excellent games as well as an opportunity for world-class game developers!
Tips To Localize Your Video Game For The US Market
(a).Proper PlanningÂ
Without proper planning and internationalization, it is very difficult to localize your video game. It requires a team of professionals who can meet your budget and timeframe. The process begins with a content analysis which helps you determine the content that requires the translation. It is also the time to identify your intended player, the necessary resources to complete the project, as well as specific game elements which require adaptation.
(b). Quality Assurance
It is essential that you pay special attention to the quality of your product. The process of localizing your game requires constant revisions and consultations since the first test isn't flawless. This is when you recognize the significance of an experienced native speaker. They should be aware of spelling, grammar, and linguistic aspects and be aware of the game's context.Â
Wrapping up
Video game translation services can help you with all of your localization and translation issues. The global market, specifically those in the US market, holds huge potential for the video game industry. If you've chosen professional services for the localization of video games There is no way you'll be out of the game market. Therefore, hurry up and let us assist you to get the best service.
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