Australian Trade Trends – What Makes E-Business Tick In Australia?
By: Rabia Tanveer
Australian consumers are a savvy bunch and they love to shop online internationally. Here are some handy trade trends for the Australian market that may just make your business.
- Australia has the population of 24 million people.
- Out of every 100 Australians, 82 people use Internet to shopping and more.
Yes, age matters, especially when you are using that a tool to target your niche market. Here is what you need to know:
- 18.1% of Australians are between ages of 0-14 (male 2,061,973/female 1,957,558).
- 13.4% of Australians are between the ages of 15-24 (male 1,531,325/female 1,453,940)
- 42% of them are between the ages of 25-54 (male 4,748,667/female 4,598,259)
- 11.8% of them are between the ages of 55-64 (male 1,308,660/female 1,326,220)
- 14.7% of the Australians are 65 and over (male 1,509,460/female 1,766,439)
- 89% of the population is Urban with 1.2% urbanization rate.
- Protestant 27.4%
- Anglican 18.7%
- Uniting Church 5.7%
- Presbyterian and Reformed 3%
- Catholic 25.8%
- Eastern Orthodox 2.7%
- Other Christian 7.9%
- Buddhist 2.1%
- Muslim 1.7%
- Other 2.4%
- Unspecified 11.3%
- None 18.7%
The Facts You Should Know!
- In 2013 and 2015, the Australian consumers said they expected to increase their online international shopping to increase by 90%. Or at least maintain it for the upcoming month.
- Since the Australian dollar gained more strength in the past years, the Australian consumers have gained more confidence in purchasing from international websites.
- The increase in their purchasing power has led to Australian consumers become one of the strongest factors in international e-commerce growth.
- 55% of them like to shop online because of the lower prices. This is their main reason to shop internationally online.
- Electronics (24%) and Clothes (22%) make up majority of Australian online international shopping.
Frequently Bought Items by Australians
Here is what our Aussie friends like to buy from international website:
- Education and Entertainment (Digital)– – 27%
- Clothing, Apparel, Footwear and Accessories – 46%
- Education and Entertainment (Physical)– 35%