Australian Trade Trends – eBusiness Market Tick In Australia

Australian Trade Trends – What are E-Business Tick In Australia?

Australian consumers are a savvy bunch and they love to shop online internationally. Here are some handy trade trends for the Australian market that may just make your business.

The Demographics!

Australia has the population of 24 million people.
Out of every 100 Australians, 82 people use Internet to shopping and more.

Age Matters:

Yes, age matters, especially when you are using that a tool to target your niche market. Here is what you need to know:

18.1% of Australians are between ages of 0-14 (male 2,061,973/female 1,957,558).
13.4% of Australians are between the ages of 15-24 (male 1,531,325/female 1,453,940)
42% of them are between the ages of 25-54 (male 4,748,667/female 4,598,259)
11.8% of them are between the ages of 55-64 (male 1,308,660/female 1,326,220)
14.7% of the Australians are 65 and over (male 1,509,460/female 1,766,439)

Urbanization:

89% of the population is Urban with 1.2% urbanization rate.

Religion:

Protestant 27.4%
Anglican 18.7%
Uniting Church 5.7%
Presbyterian and Reformed 3%
Catholic 25.8%
Eastern Orthodox 2.7%
Other Christian 7.9%
Buddhist 2.1%
Muslim 1.7%
Other 2.4%
Unspecified 11.3%
None 18.7%

The Facts You Should Know!

In 2013 and 2015, the Australian consumers said they expected to increase their online international shopping to increase by 90%. Or at least maintain it for the upcoming month.
Since the Australian dollar gained more strength in the past years, the Australian consumers have gained more confidence in purchasing from international websites.
The increase in their purchasing power has led to Australian consumers become one of the strongest factors in international e-commerce growth.
55% of them like to shop online because of the lower prices. This is their main reason to shop internationally online.
Electronics (24%) and Clothes (22%) make up majority of Australian online international shopping.

Frequently Bought Items by Australians

Here is what our Aussie friends like to buy from international website:

Education and Entertainment (Digital)– – 27%
Clothing, Apparel, Footwear and Accessories – 46%
Education and Entertainment (Physical)– 35%

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