Customer Purchasing Trends – A Walk Into The Minds Of Chinese E-Market!

The Chinese market is ripe for international e-commerce. The Chinese consumers love to shop online, especially from international e-retailers. According to a research conducted by PayPal:

• 81% Chinese consumers shop online.
• 35% Chinese consumer shop internationally online.

Where Do They Shop?

Top Destinations:

The Chinese consumers like to shop from international websites belonging to the following countries:

• USA – 22% Chinese Consumers
• Japan – 17% Chinese Consumers
• South Korea – 16% Chinese Consumers

What Do They Shop?

• Groceries, Drinks, Food and Alcohol – 42%
• Clothing, Apparel, Footwear and Accessories – 59%
• Cosmetics – 57%

How Do They Find You?

• 45% Chinese consumers go to the websites they know of.
• 47% of them go to the websites they have patron in the past.
• 43% of the Chinese consumers go to the websites that has a promotion on products.

Cross-Border E-Commerce Revitalized

• 83% of Chinese consumers use their smartphones to shop internationally online.
• 27% pay from their smartphones as well.

What Urges Them To Stop Online Internationally?

• 41% Chinese patron international websites because of free shipping.
• 45% of them shop from these websites because of product authenticity.
• 49% of them do it because of the safe way to pay offered.

What Turns Them Off?

• 43% are concerned they may not get help when they need it.
• 55% are concerned about counterfeit goods.
• 44% of them are concerned about difficult returning process.
• 43% are concerned about taxes, duties and custom fees.

Why Do They Abandon Shopping Carts?

• 27% of the Chinese consumers abandon carts because of high shipping charges.
• 26% abandon carts because of the delivery time.
• 24% abandon carts because of unclear taxes, duties and custom fees.
• 24% are concerned about high return charges.

Why Do They Return Your Products?

• 35% Chinese patrons return their internationally purchased items.
• 21% return the products because they are not as described.
• 15% no longer wanted the item.
• 12% always intended to return the products.

Freight Forwarding – A Major Issue

• 54% Chinese consumers use a shipping address for their freight forwarding.
• 39% of them like to use a freight forwarding company.
• 50% of them do it because it is cheaper.
• 44% used the company because of reduced taxes, fees and duty charges.
• 42% wanted to combine purchases from different companies.

Currency Conversion

• 74% of Chinese consumers prefer to pay internationally online in their own currency.

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