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Customer Purchasing Trends – A Walk Into The Minds Of Chinese E-Market!


The Chinese market is ripe for international e-commerce. The Chinese consumers love to shop online, especially from international e-retailers. According to a research conducted by PayPal:

  • 81% Chinese consumers shop online.
  • 35% Chinese consumer shop internationally online.

Where Do They Shop?

Top Destinations:

The Chinese consumers like to shop from international websites belonging to the following countries:

  • USA – 22% Chinese Consumers
  • Japan – 17% Chinese Consumers
  • South Korea – 16% Chinese Consumers

What Do They Shop?

  • Groceries, Drinks, Food and Alcohol – 42%
  • Clothing, Apparel, Footwear and Accessories – 59%
  • Cosmetics – 57%

How Do They Find You?

  • 45% Chinese consumers go to the websites they know of.
  • 47% of them go to the websites they have patron in the past.
  • 43% of the Chinese consumers go to the websites that has a promotion on products.

Cross-Border E-Commerce Revitalized

  • 83% of Chinese consumers use their smartphones to shop internationally online.
  • 27% pay from their smartphones as well.

What Urges Them To Stop Online Internationally?

  • 41% Chinese patron international websites because of free shipping.
  • 45% of them shop from these websites because of product authenticity.
  • 49% of them do it because of the safe way to pay offered.

What Turns Them Off?

  • 43% are concerned they may not get help when they need it.
  • 55% are concerned about counterfeit goods.
  • 44% of them are concerned about difficult returning process.
  • 43% are concerned about taxes, duties and custom fees.

Why Do They Abandon Shopping Carts?

  • 27% of the Chinese consumers abandon carts because of high shipping charges.
  • 26% abandon carts because of the delivery time.
  • 24% abandon carts because of unclear taxes, duties and custom fees.
  • 24% are concerned about high return charges.

Why Do They Return Your Products?

  • 35% Chinese patrons return their internationally purchased items.
  • 21% return the products because they are not as described.
  • 15% no longer wanted the item.
  • 12% always intended to return the products.

Freight Forwarding – A Major Issue

  • 54% Chinese consumers use a shipping address for their freight forwarding.
  • 39% of them like to use a freight forwarding company.
  • 50% of them do it because it is cheaper.
  • 44% used the company because of reduced taxes, fees and duty charges.
  • 42% wanted to combine purchases from different companies.

Currency Conversion

  • 74% of Chinese consumers prefer to pay internationally online in their own currency.

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