Customer Purchasing Trends – A Walk Into The Minds Of Chinese E-Market!

The Chinese market is ripe for international e-commerce. The Chinese consumers love to shop online, especially from international e-retailers. According to a research conducted by PayPal:

81% Chinese consumers shop online.
35% Chinese consumer shop internationally online.

Where Do They Shop?

Top Destinations:

The Chinese consumers like to shop from international websites belonging to the following countries:

USA – 22% Chinese Consumers
Japan – 17% Chinese Consumers
South Korea – 16% Chinese Consumers

What Do They Shop?

Groceries, Drinks, Food and Alcohol – 42%
Clothing, Apparel, Footwear and Accessories – 59%
Cosmetics – 57%

How Do They Find You?

45% Chinese consumers go to the websites they know of.
47% of them go to the websites they have patron in the past.
43% of the Chinese consumers go to the websites that has a promotion on products.

Cross-Border E-Commerce Revitalized

83% of Chinese consumers use their smartphones to shop internationally online.
27% pay from their smartphones as well.

What Urges Them To Stop Online Internationally?

41% Chinese patron international websites because of free shipping.
45% of them shop from these websites because of product authenticity.
49% of them do it because of the safe way to pay offered.

What Turns Them Off?

43% are concerned they may not get help when they need it.
55% are concerned about counterfeit goods.
44% of them are concerned about difficult returning process.
43% are concerned about taxes, duties and custom fees.

Why Do They Abandon Shopping Carts?

27% of the Chinese consumers abandon carts because of high shipping charges.
26% abandon carts because of the delivery time.
24% abandon carts because of unclear taxes, duties and custom fees.
24% are concerned about high return charges.

Why Do They Return Your Products?

35% Chinese patrons return their internationally purchased items.
21% return the products because they are not as described.
15% no longer wanted the item.
12% always intended to return the products.

Freight Forwarding – A Major Issue

54% Chinese consumers use a shipping address for their freight forwarding.
39% of them like to use a freight forwarding company.
50% of them do it because it is cheaper.
44% used the company because of reduced taxes, fees and duty charges.
42% wanted to combine purchases from different companies.

Currency Conversion

74% of Chinese consumers prefer to pay internationally online in their own currency.

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