What is the Best e-commerce Translation Platform?
By: Shahzad Bashir
We are living in a fast-paced world. Sometimes we don’t get time to go out and shop from brick-and-mortar stores. Thanks to technology that has made our lives easy. Digitalization is beneficial both for manufacturers and buyers. Manufacturers can sell their products no matter in which part of the world they are. But they can sell products and services only if they provide information in their native language. The native language will enhance customer engagement and boost sales. Translating your website in the customer's native language is the best way to engage customers. Here one thing to keep in mind is that translating content without localization can be dangerous, as customers fire back if products and services do not resonate with their culture. Therefore, translation and localization are very important for e-commerce stores so that they can generate more sales. Here comes the need for an e-Commerce translation platform.
What is E-commerce
We relate to e-commerce sales on the website only but it is a very wide concept. E-commerce means any commercial information and transactions that are taking place on the internet. Therefore, e-commerce has many forms like mobile apps, branded websites, social media platforms like Facebook, marketplaces like eBay and Amazon, Shoppable Ads, Pinterest buyable pins, and Instagram. Thus, there are many platforms to sell products online. The best advantage of e-commerce is you don’t have to buy a physical place to start your business. You can easily sell your products and services if you are sitting home and even if you are traveling.
The Lucrative Growth of E-commerce
If you own a business and want to sell your products online then there is a massive opportunity for you. According to the Statista studies, there will be 2 billion people that buy products and services online. Therefore, e-commerce revenue will grow up to $ 6 trillion annually by 2022. So if you are interested in growing your business online then this is the best time for you. People are more aware of purchasing products and services online and approximately 69% of consumers have bought at least one of their items from e-commerce. Therefore, to boost your e-commerce sales and expand your reach, you can go for e-commerce translation.
Enhance Your Customer Base
One of the main benefits of translating your e-commerce store is that it increases your customer base. It is surveyed that 75% of online shoppers prefer to buy from a website that is in their native language. Moreover, 77% of internet users will use your website if you translate your website into the 10 most popular languages of the world. Thus, if you translate your website into a customer's native language then it will surely increase your customer base. You can translate your website in English level to tap into the global market but remember that if you want to target non-English speakers then you have to translate your websites into other languages. Otherwise, you will miss a large chunk of the market.
Increasing the Search Engine Ranking
It is very important to show your online presence to remain competitive in the market. Your online presence in e-commerce is shown if you rank highly on search engines. If your ranking is high on search engines then it means that more potential customers are visiting you. Thus, it increases your sales and profits. Here the question comes, how can you increase the SEO rating, when potential customers are browsing your website in different languages. For this, you have to list on SERP so that you can go for international SEO. After translating everything about your website and metadata, you have to make your website appealing so that it is easily visible to customers. Thus, this will increase the website's search engine ranking.
Improving the Conversion Rate
If you translate your website into multiple languages, then potential customers will not leave your website quickly. Therefore, you have to decrease the website's bounce rate. Therefore, it will consequently increase the conversion rate. If your e-commerce store is in multiple languages then people will understand the content. They can understand the entire purchasing process, especially the payment mode.
Enhance the Brand Image
If you translate your website in multiple languages then it shows that you are giving respect to global customers. Customers will perceive your business in a good way. Moreover, it enhances your brand image. They will consider your business more professional and will return again and again to your website to buy products and services.
Gives you Competitive Advantage
Another reason to go for e-commerce translation is to get a competitive advantage. You have to translate your website before your competitors. In this way, potential customers will find you before your competitors. In short, you can reach a wider audience because no language barrier restricts you from making online transactions.
Enhances Customer Experience
People give importance to their native language and want to be addressed with their mother tongue. It shows that the company is taking care of you and doesn't want anything to be misunderstood. By having e-commerce translation, you can easily sell your products and services anywhere in the world. If you want to target the Hispanic community in the US then you need to translate your website into the Spanish language.
Importance of E-commerce Translation Platforms
The shopping pattern is shifted due to digitalization. People now prefer to shop online instead of going out. For this, they use mobiles and laptops. This has changed consumer behavior from brand loyalty to service loyalty. Amazon is the best example of E-commerce. It is offering its clients everything from fashion and groceries to baby care. This does not mean that there is no importance of physical stores but to stay in the global competitive market, you have to follow the new market trends
The new market trend is to translate your websites into multiple languages with the help of an eCommerce translation platform. Here the question is how these platforms can help you.
Generally, the eCommerce platform is the spine of the retail industry. It helps the front end and back end to work together with efficiency. Moreover, the e-commerce platform provides the basic structure for B2B and B2C e-commerce industries. With the help of e-commerce, your organization can provide a seamless customer experience to potential customers.
Selecting the Best E-commerce Translation Platform
You have to be very vigilant in selecting the best e-commerce platform. An E-commerce translation platform provides you with a systematic system through which employees, customers, and clients can interact with each other. In other words, an e-commerce translation platform is a software that helps online businesses to perform back-end and front-end operations effectively. It includes CRM, warehouse fulfillment, customized web design m-commerce that helps to boost your online business. Before the advent of the best e-commerce platforms, e-commerce translation services were provided by in-house development teams and IT teams. These services are very time-consuming, costly, and difficult to integrate with the business process.
Now all these problems are finished. Data is the driver of the best e-commerce translation platform. When the system is not fed with data, it can’t be released. Products, inventory, promotions, specific customer contracts are important data that is given a customized code. By putting this data in the system, the system starts responding.
By feeding the data at the start of the platform means that companies are saving the time that may occur in the testing phase. One of the biggest mistakes that people make in e-commerce projects is to create it before the data is available. According to McKinsey, only 26% of digital transformation gives you performance results above expectations. The use of the right data with the right application, moreover the right interface makes your e-commerce platform successful.
Best Ecommerce Translation Platforms
E-commerce platforms play an important role in making your business successful. Moreover, with an e-commerce platform, you don’t have to worry about space. There is always enough space to cater to growing business requirements. Furthermore, you can interact with your audience in real-time. Let’s dive into some of the best e-commerce translation platforms.
Wix is an SMB-friendly e-commerce platform. It provides you with different amazing features to create an e-commerce store. You can use Wix Editor which is a drag and drop tool. With the help of this tool, you can select and customize different parts of your site. Moreover, you can also use templates and stock images for creating a website. You can also build a one-pager website for people who want a simple browsing experience. The best part of this platform is that it is easy to use.
One of the popular e-commerce platforms on the web is Shopify. It provides you with all the features that you want to add to the website. You can easily customize your design, develop a product catalog, give prices, payment methods, and taxes. Moreover, you can add extra features by installing its extension. This platform helps you to sell everything that you wish to sell. Whether they are digital products or shipping products, you can easily sell them.
The other important e-commerce platform is 3dcart. Just like Shopify, you can include every feature in your website without installing the software. It is a wide-range solution designed for advanced users who want to control the site experience. It supports different e-commerce channels. Therefore, you can sell on mobiles as well as on Google, Facebook, Shopzilla, Amazon, and eBay. You can sell both physical and digital products using this platform.
Squarespace is the best website builder. It is designed to help creative minds to develop their websites, no matter if they don’t possess the technical ability. It is a great tool for photographers, artists who want their website to look appealing. The best part of this platform is the stunning templates that are used for desktops, tablets, and mobile devices. Moreover, the Squarespace mobile apps help you to post blogs, edit pages and use e-commerce functions on a go.
Weebly is one of the best e-commerce platforms. Therefore, small businesses always want to use them for their e-commerce site. It provides you with Attractive, responsive-design themes. This platform is very easy to use and contains automated marketing features that businesses can use to grow their business. Weebly also provides you with an inventory option. Therefore, you can easily track the items and it is updated automatically. If you are getting out of stock, it will inform you.
If you are looking for a multi-vendor eCommerce platform then yo kart is the best option for you. This platform will enable you to create an e-commerce store easily even if you don’t have any technical background. The people who have long-lasting business plans can take leverage from this platform. Its reasonable prices, lifetime license, and innovative web designs make it the right e-commerce solution for entrepreneurs.
Pinnaclecart as the name suggests is the pinnacle in all e-commerce platforms. This platform gives attention to details to every option of your site. People have been using this platform for more than a decade and it has established its name in the competitive eCommerce world. With the help of PinnacleCart, you can easily add and remove products, develop and customize your website. Moreover, you can manage your orders. It provides an all-in-one solution. Therefore, you don’t need to manage your web hosting for developing a web.
Volusion is an e-commerce platform that can be used by anyone. But it is viable for mid-size businesses. It provides comprehensive features for people that want to start and run an online store. Moreover, it helps you to customize your website according to your users’ preferences. The best part of this platform is that it helps to sell unlimited products without any payment processing fee. Also, you can get technical support from their team.
We usually assume that eCommerce platforms are used to sell physical products only. But this notion is not true. You can also sell digital products through an e-commerce platform called sellfy. It is the best platform to sell what you created online. You can use combination features on social media like Facebook, YouTube, Instagram with buy buttons. Moreover, you can use many marketing options through links and can sell to third-party apps.
Bigcommerce is one of the best e-commerce platforms. It helps you to increase the scope of your business. However, it also offers business plans for small start-ups. Before starting your online business, you need to learn how to use BigCommerce.
Tips to Choose the E-commerce Platform
Each e-commerce platform has its unique qualities. But you should use such a platform that provides you with these features. To remain competitive in the market, you have to select an e-commerce platform with advanced features at no additional cost. Taking this into consideration, let’s identify key features that will help small business owners find the right platform for their e-commerce business.
- · Hosting domain, name, year after year scaling, and bandwidth.
- · An in-built e-commerce website builder that can provide easy navigation.
- · Applications with pre-built integrations and add-on services like email marketing and social media.
- · You can easily check the inventory and check sales from all the channels.
- · Mobile optimization sites.
- · Customized URLs and SEO tools to rank you high on leading search engines.
- · E-commerce built-in features like promotions, catalog management, and discounts.
- · Effective Cart recovery tools.
- · Great technical support
- · Ability to sell a large number of physical and digital products.
Check the Functionality of the Software
Your e-commerce platform should be easy to use. You don’t need to learn to code or get any technical education. Thus, your e-commerce platform should be user-friendly and is easy to navigate.
You need to have a one-click apps solution so that you don’t have to hire technical support. You can use an e-commerce platform to integrate the tools but they should work in real-time.
At present, customers are using all the channels to buy products. Whether it is Instagram, Facebook, or amazon. You can sell your products through any channel. Once you see that your sales are increasing from single-channel then you will increase more channels to expand your business. Therefore, you have to look for a centralized e-commerce platform so that you can manage sales through a single dashboard.
Check the Scope of the Platform
We always plan our business and with planning our business grows and as the business grows, it demands more capacity on the e-commerce platform. Here the question comes which type of support is required. Each business has its requirements. Therefore, many brands use APIs to automate and customize their stores. For this, you need to plan and select a platform that has a reliable API.
Each e-commerce platform has its advantages. While selecting any of them, do think about marketing and business objectives and how e-commerce will sport them in the long run.