Know Australian Customer Trends: Drive More Purchases!

The Australian market is the perfect place for international e-commerce. The Australian consumers love to shop online, especially from international e-retailers. According to a research conducted by PayPal:

67% Australian consumers shop online.
65% Australian consumer shop internationally online.

Where Do They Shop?

Top Destinations:

The Australian consumers like to shop from international websites belonging to the following countries:

USA – 40% Australian Consumers
China – 32% Australian Consumers
UK – 22% Australian Consumers

What Do They Shop?

Education and Entertainment (Digital)– – 27%
Clothing, Apparel, Footwear and Accessories – 46%
Education and Entertainment (Physical)– 35%

How Do They Find You?

58% of them go to the websites they have patron in the past.
28% of the Australian consumers go to the websites recommended by their friends and family.
39% go to the websites they find while searching for a specific product or brand.
38% of the Australians go to the websites they know of.

Cross-Border E-Commerce Revitalized

38% of Australian consumers use their smartphones to shop internationally online.
13% pay from their smartphones as well.

What Urges Them To Stop Online Internationally?

55% Australian patron international websites because of free shipping.
41% of them shop from these websites because of overall lower costs.
42% of them do it because of the safe way to pay offered.

What Turns Them Off?

4348 Australian consumers are concerned they may never receive the items.
45% are concerned about identity theft or fraud.
51% are concerned about high delivery charges.

Why Do They Abandon Shopping Carts?

54% of the Australian consumers abandon carts because of high shipping charges.
26% abandon carts because they have concerns about website security.
24% do not want to register on new websites.

Why Do They Return Your Products?

16% Australian patrons return their internationally purchased items.
10% return the products because they are not as described.
5% no longer wanted the item.
5% always intended to return the products.

Freight Forwarding – A Major Issue

17% Australian consumers use a shipping address for their freight forwarding.
11% of them like to use a freight forwarding company.
43% of them do it because it is cheaper.
30% of them wanted to combine purchases from multiple stores.
45% of the time, the website of their choice did not ship to Australia.

Currency Conversion

74% of Australian consumers prefer to pay internationally online in their own currency.

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