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Australian Customer Purchasing Trends – Know What Makes Them Want More!


The Australian market is the perfect place for international e-commerce. The Australian consumers love to shop online, especially from international e-retailers. According to a research conducted by PayPal:

  • 67% Australian consumers shop online.
  • 65% Australian consumer shop internationally online.

Where Do They Shop?

Top Destinations:

The Australian consumers like to shop from international websites belonging to the following countries:

  • USA – 40% Australian Consumers
  • China – 32% Australian Consumers
  • UK – 22% Australian Consumers

What Do They Shop?

  • Education and Entertainment (Digital)– – 27%
  • Clothing, Apparel, Footwear and Accessories – 46%
  • Education and Entertainment (Physical)– 35%

How Do They Find You?

  • 58% of them go to the websites they have patron in the past.
  • 28% of the Australian consumers go to the websites recommended by their friends and family.
  • 39% go to the websites they find while searching for a specific product or brand.
  • 38% of the Australians go to the websites they know of.

Cross-Border E-Commerce Revitalized

  • 38% of Australian consumers use their smartphones to shop internationally online.
  • 13% pay from their smartphones as well.

What Urges Them To Stop Online Internationally?

  • 55% Australian patron international websites because of free shipping.
  • 41% of them shop from these websites because of overall lower costs.
  • 42% of them do it because of the safe way to pay offered.

What Turns Them Off?

  •  4348 Australian consumers are concerned they may never receive the items.
  • 45% are concerned about identity theft or fraud.
  • 51% are concerned about high delivery charges.

Why Do They Abandon Shopping Carts?

  • 54% of the Australian consumers abandon carts because of high shipping charges.
  • 26% abandon carts because they have concerns about website security.
  • 24% do not want to register on new websites.

Why Do They Return Your Products?

  • 16% Australian patrons return their internationally purchased items.
  • 10% return the products because they are not as described.
  • 5% no longer wanted the item.
  • 5% always intended to return the products.

Freight Forwarding – A Major Issue

  • 17% Australian consumers use a shipping address for their freight forwarding.
  • 11% of them like to use a freight forwarding company.
  • 43% of them do it because it is cheaper.
  • 30% of them wanted to combine purchases from multiple stores.
  • 45% of the time, the website of their choice did not ship to Australia.

Currency Conversion

  • 74% of Australian consumers prefer to pay internationally online in their own currency.

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