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Customer Purchasing Trends – A Walk Into The Minds Of Israeli E-Market!


The Israeli market is ripe for international e-commerce. The Israeli consumers love to shop online, especially from international e-retailers. According to a research conducted by PayPal:

  • 73% Israeli consumers shop online.
  • 79% Israeli consumer shop internationally online.

Where Do They Shop?

Top Destinations:

The Israeli consumers like to shop from international websites belonging to the following countries:

  • USA – 51% Israeli Consumers
  • China – 60% Israeli Consumers
  • UK – 21% Israeli Consumers

What Do They Shop?

  • Toys and Hobbies – 37%
  • Clothing, Apparel, Footwear and Accessories – 58%
  • Consumer Electronics – 35%

How Do They Find You?

  • 46% Israeli consumers go to the websites they know of.
  • 68% of them go to the websites they have patron in the past.
  • 46% of the Israeli consumers go to the websites recommended by their friends and family.

Cross-Border E-Commerce Revitalized

  • 48% of Israeli consumers use their smartphones to shop internationally online.
  • 15% pay from their smartphones as well.

What Urges Them To Stop Online Internationally?

  • 67% Israelis patron international websites because of free shipping.
  • 52% of them shop from these websites because of fast delivery time.
  • 54% of them do it because of the safe way to pay offered.

What Turns Them Off?

  •  56% Israeli consumers shy away from international shopping because they are concerned the product will be not as described.
  • 55% are concerned they may not get help when they need it.
  • 49% are concerned they may not receive the item altogether.

Why Do They Abandon Shopping Carts?

  • 47% of the Israeli consumers abandon carts because of high shipping charges.
  • 24% abandon carts because of the delivery time.
  • 32% of them are on the lookout for a better price.
  • 24% do not want to register on new websites.

Why Do They Return Your Products?

  • 17% Israeli patrons return their internationally purchased items.
  • 12% return the products because they are not as described.
  • 5% no longer wanted the item.
  • 2% always intended to return the products.

Freight Forwarding – A Major Issue

  • 22% Israeli consumers use a shipping address for their freight forwarding.
  • 12% of them like to use a freight forwarding company.
  • 49% of them do it because it is cheaper.
  • 16% of them wanted to send the item as a gift.
  • 49% of the time, the website of their choice did not ship to Israel.

Currency Conversion

  • 72% of Israeli consumers prefer to pay internationally online in their own currency.

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