Content Marketing Tools for Multilingual Campaigns
By: David Rojer Posted on Wed, 19-05-2021
To know about multilingual marketing tools, one must know what multilingual content marketing means. It means using some marketing tools that will help you in entering a new market globally. Furthermore, it is wise to localize and translate your website to the requirements of the market. Translating a website into another language indeed enhances your online reach. Additionally, according to the observation of Common Sense Advisory “the monolingual sites were unable to provide the users with the data in their desired languages globally”.
So, we can say that the companies which are not translating their online content are losing a lot of money. There are nearly 204 million Spanish internet users. Meaning thereby, the business of 3.5 trillion dollars is available online. Now the question is to know that your website is optimized and properly written in other languages or not? Currently, there are countless content marketing tools accessible online. Owing to Covid-19 businesses have become automatic and digital. In other words, it is very difficult to reach multilingual users.
Therefore, in this article we are providing you with the 7 content marketing tools for multilingual campaigns which are as follows;
Content Marketing Tools:
Kontentino
Today social media is the key to make your business successful. It is the best way to remain in contact with your clients. But at the same time, it is a very difficult task to manage social media. It is because of the presence of countless networks. Additionally, many followers are replying to the posts on a daily basis. Therefore, it is wise to employ a media manager in your company. Also, managing social media for marketing is quite challenging.
Kontentino is one of the best content marketing tools for dealing with social media management. The good news is that a user with the help of this tool can do so many things. For example; creating posts for multiple platforms, Twitter, Instagram, Facebook, Pinterest, and LinkedIn.
Furthermore, this tool permits marketers to publish various kinds of media, such as videos, custom links, images, and carousels. Furthermore, it consists of a drag-and-drop content calendar. This calendar permits the user to tag his posts and manage them by campaigns. Above all, Kontentino proposes massive workflow opportunities. Moreover, a user can delegate work to teams and get it to sanction from the external and internal parties as well. However, it provides social media analytics. And this tool also permits the user to develop reports regarding their social media activities. Additionally, it consists of a built-in translator. Anyone can notice a translated post with the true post. Lastly, Kontentino makes it very easy for users to get globally involved with one another.
Hubspot
The second-best content marketing tool is hubspot. Moreover, this marketing tool proposes many features. Like, lead generation, chatbots, email marketing, etc. Additionally, this marketing tool consists of a variety of learning assets that are very beneficial for its users. Furthermore, this tool is available in many languages. For instance, Hubspot uses German, Japanese, French, Spanish, and Portuguese language. Meaning thereby, it is very easy for Hubspot users to understand this tool. In short, Hubspot is the best tool for a person wanting to modernize his site and a fresh management system for enhancing his communication.
Venngage
Another best content marketing tool is Venngage. This tool is for designing visuals and offers many customizable and editable templates for different campaigns. Other than offering infographic design, Venngage has made event organizing a lot easy. As businesses want to design posters to attract their customers online, Venngage offers them a platform for designing posters for this purpose. Its poster maker allows the designing of attractive and appealing posters. Other than posters, eBooks, white papers, and presentations can also be designed easily. In addition, Venngage creates data visualizations that can tell powerful stories. Its pie-chart simplifies the chart-making process by importing and simplifying complex data.
Venngage is available in multiple languages such as Portuguese, Spanish, Italian, and Vietnamese. Other than this, it also offers blog posts and learning resources and is essentially an ideal tool for increasing customer base and conversion rates.
Mailbird
Indeed, emails are still the preferred method of communication and announcements. The problem is that businesses cannot open multiple email accounts without opening a lot of tabs. The solution for this is an email client like Mailbird. This email client is the best one, which consolidates unlimited accounts in a single inbox. It allows a business to add accounts from Outlook, Google, Office365, Yahoo, and Roadrunner. Other than this, it also offers various integrations such as social media platforms and G-suite.
Mailbird is available in a variety of languages such as French, Indonesian, Swedish, Russian, Bulgarian, Turkish, Romanian, and many more.
Trello
Having many project management tools means businesses are confused about which one to choose for their business. But Trello is one content marketing software that stands above every other tool when it comes to managing workflows. It has a convenient dashboard with a drag-and-drop option. It also offers templates according to the business needs of a company.
Trello includes many integrations like Google Suite, Dropbox, and other such 100 integrations. Its notifications aid businesses in keeping track of the updates to keep the team together. In addition to the other tools, Trello is available as a mobile application and in several languages such as Portuguese, German, Polish, Vietnamese, Hungarian, and many more.
Brosix
Many employees and companies use emails only for external communication these days. Instant messaging has now become a primary way for these companies to interact. This is why a team chats app like Brosix is so necessary for internal communication.
Brosix is a multilingual content management application that is available on many operating systems, devices, and tablets. This allows communication between employees no matter where they are. Brosix is not just a chat application; it is also a collaborative marketing tool that helps companies in monitoring team performance. Marketing teams can share their screens with the help of Brosix, in addition to having access to unlimited files and whiteboard presentations. Other than that, they can also make video and audio calls, create multiple chat rooms and conduct live chats with website visitors. Brosix is available in Asian, European, and Middle Eastern languages.
Landingi
A landing page is a necessary part of website marketing. Although website platforms include page options, businesses have found it difficult to create a good landing page. This is why a landing page builder such as Landingi has quickly become a top tool for content marketing. Landingi helps businesses to create attractive pages in only five simple steps. It offers over 300-page templates to choose from, which are sorted by industry. These templates are easy to customize and have replaceable elements.
Responsive pages can also be made for mobile with the help of Landingi. In addition, it hosts much integration which allows companies to generate leads, automate email marketing, and collect emails. It integrates with LiveChat, Salesforce, Hubspot, and Zendesk, and analytical tools such as Kissmetrics, Google Analytics, and Mixpanel. Other than this, it makes it easy to create landing pages in multiple languages, along with offering options to build pages for attracting a worldwide audience.
Conclusion:
A multilingual tool is essential for businesses today. This is because it helps them to communicate with their audience and expand business abroad. All a company needs to do is conduct proper research before choosing a content marketing tool. For that, it first needs to know the preferences and demands of its customers and then design its message accordingly. Few things need to be kept in mind such as keeping its unique brand identity intact. For that, a business should make sure that the content it has created is not hard to translate. Then it needs to get this content localized by a qualified translation and localization company.
To reach the target audience, be careful to choose the right translation management software, tools, and promotional channels. Other than this, you need to coordinate a successful multilingual content marketing strategy. Only then your business can interact with the target audience and make sure it attracts them. The choice for a suitable content marketing tool will be a step in securing a good place in the global world.
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